I’m Belinda Collins, a multi-disciplinary Creative Director and Senior Producer with 20 years’ professional experience, including twelve years in the creative industries following an earlier career in corporate production, delivering high-calibre projects and experiences across Australia, the UK, Europe, Canada, Morocco, Singapore, South Africa and the USA,

My experience spans project management, technical production and installation, creative fabrication, operations, and marketing, alongside leading multidisciplinary teams and managing complex budgets of up to $8 million. I specialise in immersive, large-scale experiences at the intersection of storytelling, design, and physical world-building. With a past life in legal, finance and commercial sponsorships, when managing financial forecasting, I bring commercial clarity to creative work without flattening its spirit.

My projects often appear where they are least expected, bringing new life to space.

The long-dormant third floor of Flinders Street Station and the heritage estate Burnham Beeches through Melbourne artist Rone’s landmark immersive projects TIME and EMPIRE; Transforming the back corridors of London’s Copper Box Arena for Gorillaz: House of Kong; Activating former TAFE buildings in Launceston for the Museum of Old and New Art’s summer festival MONA FOMA; Site-specific work within major cultural institutions including the National Gallery of Australia, ACMI, Esma Sultan’s Palace and St Paul’s Crypt, alongside a wide range of regional and place-based projects.

More recently, I have provided production for Morag Myerscough, inviting colour, joy and community into public space, including the creation of a new third-space installation at the Pinakothek der Moderne in Munich and a sustainable, site-specific experience at Sunnyside. I have also worked closely with the studio of Alexandra Daisy Ginsberg, supporting research-led projects and sculptures that explore the relationship between nature, technology and systems, presented internationally.

This one-to-one approach with artists often sees me working behind the scenes as creative and production lead, shaping concepts, assembling teams, securing funding and producing projects from idea through to exhibition. Recent artist collaborators include Abbey Rich (AU), George Rose (AU), Jason Parker (NZ), Lucy Lucy (FR) and Kat Gailer (CO).

Founded in 2014, The Social Crew is my studio for delivering ambitious creative projects at scale. I’m often commissioned by tourism bodies and brands to develop and curate new cultural experiences that activate place and connect communities. This work includes projects such as Sunnyside a community informed site specific installations, the Under the Surface art trail connecting First Nations and visiting artists, and a progressive documentary cinema and augmented reality trail along one of the world’s most scenic routes, the Great Ocean Road

Projects are designed to generate cultural and social impact, support artistic practice and deliver outcomes valued by partners and communities, without compromising the soul of the work. When I collaborate with brands, it is always in service of something meaningful, well crafted and genuinely engaging.

I’m grateful that my work has been recognised by the Interior Design Excellence Awards, Driven x Design Awards, The Design Files Awards and the Australian Event Awards, reflecting the areas of experience design, public art, placemaking and large-scale creative production.