Bio.

Belinda is a specialist Creative Producer with 20 years experience directing, producing, placemaking, marketing and designing high calibre projects.

Her career has taken her from Australia, UK, Europe, Asia, Africa, and North America. Hailing from Melbourne, Belinda has returned to London in April 2024, taking up studio at Somerset House Exchange.

In the early years of her career from 2004, in the UK/Europe she played a pivotal role in orchestrating some of the world's most renowned sporting events (London Olympics, Scottish PGA) and major conferences within financial services (World Economic Forum, Barclays, Nomura, Deutsche) and gala dinners and exhibitions anywhere from MoMA to St Paul’s Crypt, hosting anyone from your fancy friends to The Queen.

Returning to Melbourne in 2014, Belinda continued to make her mark by creating, curating, producing, and marketing projects in the realms of art, culture, and music as lead producer, owner of The Social Crew - a scaleable model which allows her to produce for clients independently and when required, build her own crew of expertly curated professionals. From activations, festivals and installations to music events and art exhibitions. Belinda has led projects with attendance up to 400,000 and budgets up to $6M for independent artists expanding their practice to creating concepts for clients and tourism bodies with major marketing reach and drive economic impact.

In the art space, Belinda has created and co-managed a not-for-profit art space Besser Space, additionally produced exhibitions, managed installations and helped build the practices of for some of the world’s most notable contemporary artists including Rone, Mysterious Al (UK), Meggs, Luke Cornish (ELK), Jason Parker (NZ), Lucy Lucy (France), George Rose, Kaff-eine, Katherine Gailer (Colombia), Abbey Rich + more

Music wise, programming and producing line-ups of local Australian favourites like Julia Stone, Kingswood, Olympia, The Peep Tempel, Harvey Sutherland and Cable Ties, introducing new live performance concepts including punk line-ups in pig pens to southern garage rock in Spiegeltents. Also adding to the portfolio celebrations for renowned musical legends such as John Farnham, Archie Roach, Grinspoon and Paul Kelly.

Widening the scope in the major event space, Belinda has also hand-picked and led teams of up to 200 and creatively produced some of Australia’s most notable festivals and events, and their respective line-ups from installation to live shows, for White Night Melbourne, Wall to Wall Festival, Art After Dark, Mona Foma (by Museum of Modern Art), Empire and Time by artist, Rone - attended by up to 400,000.

Belinda's strength lies in her ability to foster relationships and manage production in complex locations, and conceive unique experiences and captivating concepts whilst delivering successful results. She thrives on engaging, fresh experiences that leave a lasting impact on visitors. With her wealth of experience and creative vision, she is always excited to bring her touch to new projects and events, ensuring that each experience is elevated to its fullest potential, with the most impactful outcome.

Whether it's venturing across her home country or embarking on international journeys, Belinda is a passionate adventurer, always on the move to explore new horizons. Her love for travel fuels her curiosity to seek out emerging artists and unique experiences from around the globe. In her spare time you’ll find her in the pool, at the beach, hiking a mountain or crushing it at pilates.

In other words, Belinda does fun stuff very well.

“I established an independent creative production practice, The Social Crew, as a means to introduce my specialist skills in production and marketing, specifically to the creative industries.

The scaleable model allows me to work independently, and also select and create expert teams for larger projects.

By offering a service which differs to that of a traditional production practice, I have developed new experiences for clients with successful marketing outcomes, created concepts which drive economic impact, and worked directly with creative professionals to provide collaboration which either adds value to their team or elevates their practice and enables presentation of their work in places and spaces previously inaccessible.

This approach has not only expanded my portfolio and delivered award winning projects, but often created ‘first-time’ experiences for visitors.”

Belinda