I’m Belinda Collins, a multi-disciplinary Creative Director and Senior Producer with 20 years’ professional experience, including twelve years in the creative industries following an earlier career in corporate production, delivering high-calibre projects and experiences across Australia, the UK, Europe, Canada, Morocco, Singapore, South Africa and the USA,

My experience spans creative direction and production, immersive experience design, technical production and installation, creative fabrication and event marketing, alongside leading multidisciplinary teams and managing complex budgets of up to $8 million. I specialise in immersive, large-scale experiences which combine storytelling, design, and physical world-building. With a past life in legal, finance and commercial sponsorships, I bring commercial clarity to creative work without flattening its spirit.

My projects often appear where they are least expected, bringing new life to space and creating memorable experiences.

• The long-dormant third floor of Flinders Street Station and the heritage estate Burnham Beeches through Melbourne artist Rone’s landmark immersive projects TIME and EMPIRE;

• The back corridors of London’s Copper Box Arena for Gorillaz: House of Kong bringing the band’s virtual world to life

• Former TAFE buildings in Launceston for the Museum of Old and New Art’s summer festival MONA FOMA;

• Site-specific within major cultural institutions including the National Gallery of Victoria/Australia, ACMI, the State Library of Victoria and Arts Centre for Art After Dark

• Wonderful spaces and places of Four Seasons Paris George V, Esma Sultan’s Palace Istanbul, Hotel de Principe Di Savoia Milan, St Paul’s Crypt London and many leading hotels and boutique spaces of the world

• Pig pens, paddocks, cliffside edges, heritage spaces, and a wide range of regional and place-based projects.

Recent international work includes leading the art department and vision development for the Gorillaz House of Kong, and as Creative Director / Producer for Morag Myerscough, inviting colour, joy and community into public space, including the creation of a new third-space installation at the Pinakothek der Moderne in Munich and designing a sustainable, site-specific experience at Sunnyside. Producer in the studio of Alexandra Daisy Ginsberg, supporting research-led projects and sculptures that explore the relationship between nature, technology and systems, presented internationally.

This one-to-one approach with artists often sees me working behind the scenes as creative and production lead, shaping concepts, assembling teams, securing funding and producing projects from idea through to exhibition. Recent artist collaborators include Abbey Rich (AU), Beci Orpin (AU), George Rose (AU), Georgia Hill (AU) Jason Parker (NZ), Lucy Lucy (FR) and Kat Gailer (CO).

Founded in 2014, The Social Crew is my studio for delivering ambitious creative projects at scale. I’m often commissioned by tourism bodies and brands to develop, create and curate new cultural experiences that activate place and connect communities. This work includes projects such as Sunnyside a community-informed site-specific installation; the Under the Surface art trail connecting First Nations and visiting artists; a progressive documentary cinema and augmented reality trail along one of the world’s most scenic routes, the Great Ocean Road.

Projects are designed to encourage curiosity, make arts accessible, generate cultural and social impact, support artistic practice and deliver outcomes valued by partners and communities, without compromising the soul of the work. When I collaborate with brands, it is always in service of something meaningful, well-crafted and genuinely engaging.

I’m grateful that my work has been recognised by the Interior Design Excellence Awards, Driven x Design Awards, The Design Files Awards, and the Australian Event Awards, reflecting my experience in experience design, public art, placemaking, and large-scale creative production.